Yesterday in our strategy class, we talked about business innovation. And a strategy lecture isn’t a strategy lecture without an example.
Yesterday, the example was Cirque du Soleil. Cirque took elements from a traditional circus (danger and thrill, acrobatics, popular venue) and elements from theatre (music, performance) and combined them to make a whole new form of entertainment. In fact, it’s hard to even classify exactly what Cirque du Soleil is. IS it a circus? Is it theatre? Is it a musical?
Nobody really knows for sure. But we did spend nearly 10 minutes in class watching a clip from “La Nouba”, Cirque’s show that was inaugurated at Walt Disney World Resort.
Tim Rowley (the prof) sure does know how to keep us engaged during class!